resume.

hey you,
it's pooj.

Senior Product Designer
Remote | poojaaayadavv@gmail.com | designerpooj.com | 949-379-9876

Senior Product Designer, Klaviyo
April 2021 – Present | Remote

  • Lead end-to-end product design for Custom Objects, a core platform capability that enables flexible data modeling and unlocks non‑eCommerce use cases; partnered with PM, engineering, and data to define strategy, shape the roadmap, and launch a feature that generated $1.3MRR.

  • Design scalable platform and developer-facing workflows that balance ease of use for marketers with advanced configurability for technical users, aligning with Klaviyo’s long-term platform and CDP architecture.

  • Drive product adoption and revenue growth by designing transactional SMS capabilities, including compliance-driven age gating for restricted industries; increased SMS usage by 60% and added $1M ARR.

  • Re-architect a manual, support-dependent email review process into an AI‑assisted automated system that dramatically improved efficiency, reliability, and scale; processed 55K+ requests and delivered $3.6M in annual cost savings.

  • Apply systems thinking and design frameworks to reduce UX inconsistencies across surfaces, improving design–engineering handoff quality, design velocity, and long-term maintainability of the platform.

  • Leverage AI tools in daily workflow to accelerate design and development: use v0 for rapid high‑fidelity prototyping and exploration, Cursor to generate PRs and assist engineering with UI fixes, enabling faster iteration and higher‑quality handoffs.

  • Lead discovery and definition in ambiguous problem spaces through qualitative research, prototyping, and iterative usability testing; translate complex technical and regulatory constraints into clear, user-centered solutions.

  • Collaborate cross-functionally with PM, engineering, data science, legal, and GTM teams to ship complex, high-impact platform features and influence product strategy at the platform level.

Lead Product Designer, Golf AI
August 2019 – December 2020 | San Diego, CA

  • Owned product design for a consumer iOS coaching app from concept through launch as the sole designer in a fast-paced startup environment.

  • Defined product strategy through 100+ qualitative user interviews, synthesizing insights on learning behaviors, motivation, and retention into roadmap and feature priorities.

  • Redesigned core training and onboarding flows, resulting in a 61% increase in sales and measurable improvements in engagement.

  • Established foundational design systems, UX patterns, and research practices, enabling faster iteration and clearer collaboration with engineering.

  • Partnered closely with founders and engineers to prioritize roadmap decisions under tight resource and technical constraints.

Leadership & Mentorship

iOS Instructor, Codepath
June 2020 – December 2020

  • Taught and mentored 24 students through a Meta-designed iOS development curriculum, focusing on building real-world apps and shipping portfolio-ready projects.

  • Increased accessibility and representation in tech by providing structured feedback, office hours, and career guidance to early-career developers.

Design Mentor, Klaviyo
February 2024 – Present

  • Created and lead an internal mentorship program pairing designers based on skill gaps and career goals, formalizing growth paths for IC designers.

  • Improved reported confidence and career clarity for 70% of mentees through regular 1:1s, critique, and goal-setting sessions.

UX Mentor, Designlab
September 2022 – Present | Remote

  • Provide weekly critique on UX process, product thinking, and portfolio storytelling for aspiring and transitioning designers.

  • Help mentees move into product design roles by coaching on case study framing, interview readiness, and senior-level communication.

Education

University of California, San Diego
B.S. Cognitive Science — Design & Interaction

Skills

Product Strategy - Systems Design - Platform & Infrastructure UX - Data Modeling UX - AI‑Assisted Design & Development (v0, Cursor) - Experimentation & A/B Testing - User Research - Usability Testing - Information Architecture - Content Strategy - Interaction Design - Visual Design - Prototyping (Figma)