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it's pooj.
Remote,CA | poojaaayadavv@gmail.com | designerpooj.com | 949-379-9876
Senior Product Designer, Klaviyo
April 2021 - Present | Remote
Owned product strategy and end-to-end design for Custom Objects, a core platform capability enabling flexible data modeling and expanding Klaviyo beyond eCommerce use cases; partnered with product, engineering, and data to define vision and roadmap, resulting in $1.3M in MRR.
Drove product adoption and revenue growth by leading design for transactional SMS capabilities, including compliance-driven age gating for regulated industries; increased SMS usage by 60% and contributed $1M in ARR.
Re-architected a manual, support-heavy email review process into an AI-assisted automated system, significantly improving reliability, throughput, and scale; processed 55K+ requests and delivered $3.6M in annual cost savings.
Pioneered AI-assisted design and development workflows to accelerate discovery and delivery; leveraged Vercel for rapid high-fidelity prototyping and exploration, and Cursor to generate pull requests and assist with UI fixes, reducing iteration cycles and increasing overall team velocity.
Led discovery in ambiguous, technically complex problem spaces through qualitative research, prototyping, and iterative usability testing; translated data modeling, compliance, and infrastructure constraints into clear, user-centered solutions.
Lead Product Designer, Golf AI
August 2019 - December 2020 | San Diego, CA
Owned product design from 0→1 for a consumer iOS coaching app as the sole designer, partnering directly with founders to define product vision, strategy, and roadmap.
Conducted 100+ qualitative user interviews to understand learning behaviors, motivation, and retention, translating insights into product direction and feature prioritization.
Redesigned core onboarding and training flows, driving a 61% increase in sales and measurable improvements in engagement and retention.
Established foundational design systems, UX patterns, and research practices, enabling faster iteration and clearer collaboration with engineering as the product scaled.
Design mentor, Klaviyo
August 2024 - Present
Created and led an internal mentorship program pairing designers based on skill gaps and career goals, formalizing growth paths for IC designers.
Improved reported confidence and career clarity for 70% of mentees through structured 1:1s, design critique, and goal-setting.
UX design mentor, DesignLab
September 2022 - Present
Provide weekly critique and coaching on UX process, product thinking, and portfolio storytelling for aspiring and transitioning designers.
Support mentees in moving into product design roles through case study framing, interview preparation, and senior-level communication coaching.
iOS Instructor, Codepath
June 2020 - December 2020
Taught and mentored 24 students through a Meta-designed iOS development curriculum focused on building and shipping real-world applications.
Increased accessibility and representation in tech by providing structured feedback, office hours, and career guidance to early-career developers.
University of California, San Diego
B.S. Cognitive Science — Design & Interaction
Product Strategy • Platform & Infrastructure UX • Systems Design • Data Modeling UX • AI-Assisted Design & Development (v0, Cursor) • Experimentation & A/B Testing • User Research • Usability Testing • Information Architecture • Interaction Design • Visual Design • Prototyping (Figma) • Cross-Functional Leadership